INFLUENCE OF PRODUCT QUALITY AND PRICE ON
INTERNET DATA PACK CARD PURCHASE DECISION
SMARTFREN
Total View This Week0
Total View This Week0
Institusion
Universitas Darul ulum
Author
Puspandinih, Marta Karina Mega
Subject
Manajemen
Datestamp
2022-09-24 06:11:03
Abstract :
Marta Karina Mega Supervisor: Machin, SE.,M.Si. Marta Karina Mega, Faculty of Economics, Darul Ulum University, was born in Jombang, East Java Province on April 30, 1993. Research Title The Effect of Product Quality and Price on the Decision to Purchase Smartfren Internet Data Package Cards. Chief Supervisor Machin,SE.,M.Sc., supervisory commission Dra.Aslichah,SE.,M.Si. The purpose of this study is to find out whether the influence of product quality and price affects the purchase decision of smartfren internet data package cards both simultaneously and partially and to know and analyze which independent variables have a dominant influence on smartfren data package purchase decisions. The type of research used was Quantitative with a questionnaire survey method and the number of samples in this study was 50 respondents. The sampling technique was obtained by the Probability sampling method, precisely simple random sampling. The data source uses primary data. Meanwhile, quantitative analysis techniques using analysis through the help of the SPSS version 23 program. The results of the study are based on multiple linear regression analysis using the F test (simultaneous) it can be concluded that the variables of product quality and price have a simultaneous or simultaneous influence on the variables of purchasing decisions. The results of the t-test analysis can be concluded that the product quality variable has a significant positive effect and the price variable has a positive effect is insignificant so that the product quality variable has a dominant influence on the purchase decision of the smartfren internet data package card. Keywords: Product Quality, Price and Purchasing Decision.
Marta Karina Mega Supervisor: Machin, SE.,M.Si. Marta Karina Mega, Faculty of Economics, Darul Ulum University, was born in Jombang, East Java Province on April 30, 1993. Research Title The Effect of Product Quality and Price on the Decision to Purchase Smartfren Internet Data Package Cards. Chief Supervisor Machin,SE.,M.Sc., supervisory commission Dra.Aslichah,SE.,M.Si. The purpose of this study is to find out whether the influence of product quality and price affects the purchase decision of smartfren internet data package cards both simultaneously and partially and to know and analyze which independent variables have a dominant influence on smartfren data package purchase decisions. The type of research used was Quantitative with a questionnaire survey method and the number of samples in this study was 50 respondents. The sampling technique was obtained by the Probability sampling method, precisely simple random sampling. The data source uses primary data. Meanwhile, quantitative analysis techniques using analysis through the help of the SPSS version 23 program. The results of the study are based on multiple linear regression analysis using the F test (simultaneous) it can be concluded that the variables of product quality and price have a simultaneous or simultaneous influence on the variables of purchasing decisions. The results of the t-test analysis can be concluded that the product quality variable has a significant positive effect and the price variable has a positive effect is insignificant so that the product quality variable has a dominant influence on the purchase decision of the smartfren internet data package card. Keywords: Product Quality, Price and Purchasing Decision.
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
