THE INFLUENCE OF PRICES AND QUALITY OF SERVICES
CUSTOMER SATISFACTION WITH THE COMPANY
MAKEUP AND DECORATION SERVICES MAHKOTA WEDDING
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Institusion
Universitas Darul ulum
Author
Yuli Kristanti Putri, Tri
Subject
HG Finance
Datestamp
2023-10-25 05:18:43
Abstract :
Tri Yuli Kristanti Putri Supervisor Betty Rahayu, SE., M.Si. H. Machin, SE., M.Si, Faculty of Economics, Darul Ulum University, Jombang, Born in Jombang, July 20 1998. The Effect of Price and Service Quality on Consumer Satisfaction in Crown Jombang makeup and decoration services company. Chief Advisor Betty Rahayu, SE., M.Si. H. Machin SE., M.Sc. as Advisory Commission,. This study aims to find out 1) the effect of price partially on customer satisfaction of Crown makeup and decoration services company, 2) the effect of service quality partially on customer satisfaction of makeup and decoration services company, 3) the simultaneous effect of price and service quality on customer satisfaction of makeup and decoration services company. The research approach used the quantitative positivist method by collecting a sample of 80 respondents from Crown Decoration and Makeup customers. Data analysis used SPSS 22 software for Windows OS computers. The results showed: 1) Price has a partial positive effect on customer satisfaction, 2) Service quality has a partial positive effect on customer satisfaction, 3) Price and service quality have a simultaneous effect on customer satisfaction.
Tri Yuli Kristanti Putri Supervisor Betty Rahayu, SE., M.Si. H. Machin, SE., M.Si, Faculty of Economics, Darul Ulum University, Jombang, Born in Jombang, July 20 1998. The Effect of Price and Service Quality on Consumer Satisfaction in Crown Jombang makeup and decoration services company. Chief Advisor Betty Rahayu, SE., M.Si. H. Machin SE., M.Sc. as Advisory Commission,. This study aims to find out 1) the effect of price partially on customer satisfaction of Crown makeup and decoration services company, 2) the effect of service quality partially on customer satisfaction of makeup and decoration services company, 3) the simultaneous effect of price and service quality on customer satisfaction of makeup and decoration services company. The research approach used the quantitative positivist method by collecting a sample of 80 respondents from Crown Decoration and Makeup customers. Data analysis used SPSS 22 software for Windows OS computers. The results showed: 1) Price has a partial positive effect on customer satisfaction, 2) Service quality has a partial positive effect on customer satisfaction, 3) Price and service quality have a simultaneous effect on customer satisfaction.
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