PENGARUH PROMOSI BULANAN DAN HARGA
TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE
Total View This Week0
Total View This Week0
Institusion
Universitas Darul ulum
Author
Rachmawati, Sefhianah Ayu
Subject
H Social Sciences (General)
Datestamp
2024-09-24 06:26:27
Abstract :
This study aims to investigate the effect of monthly promotions and price on consumer purchasing decisions. In the context of an increasingly competitive market, companies need to understand how these factors can influence consumer behavior and their marketing strategies. This study uses a quantitative approach by collecting data through an online survey of a consumer sample consisting of potential customers who have been exposed to monthly promotions and product prices. This study used a sample of 65 respondents of management economics faculty students. Sampling using a purposive approach technique, which in research involves selecting samples based on specific objectives and criteria. The test tools used are hypothesis testing, classical assumption test, and multiple linear regression analysis. This study is the impact of monthly promotions on purchasing decisions. The results of the analysis show that monthly promotions have a significant influence on consumer behavior, increasing their interest in buying the products offered. Keywords: Promotion, Price, Purchase Decision
This study aims to investigate the effect of monthly promotions and price on consumer purchasing decisions. In the context of an increasingly competitive market, companies need to understand how these factors can influence consumer behavior and their marketing strategies. This study uses a quantitative approach by collecting data through an online survey of a consumer sample consisting of potential customers who have been exposed to monthly promotions and product prices. This study used a sample of 65 respondents of management economics faculty students. Sampling using a purposive approach technique, which in research involves selecting samples based on specific objectives and criteria. The test tools used are hypothesis testing, classical assumption test, and multiple linear regression analysis. This study is the impact of monthly promotions on purchasing decisions. The results of the analysis show that monthly promotions have a significant influence on consumer behavior, increasing their interest in buying the products offered. Keywords: Promotion, Price, Purchase Decision
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
