The Effect of Service Quality and Price on Customer Satisfaction at Clarice
Beauty Clinic in Jombang City
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Institusion
Universitas Darul ulum
Author
Syafrotul Munada, Ina
Subject
H Social Sciences (General)
Datestamp
2024-09-26 04:28:40
Abstract :
This study aims to analyze the effect of service quality and price on customer satisfaction at Clarice Beauty Clinic in Jombang City. The research method used is a quantitative method with a survey approach. Data were collected through questionnaires distributed to 100 randomly selected Clarice Beauty Clinic customers. The independent variables in this study are service quality and price, while the dependent variable is customer satisfaction. Data analysis was carried out using multiple linear regression. The results showed that service quality and price have a positive and significant influence on customer satisfaction. Service quality has a more dominant influence than price on customer satisfaction. This shows that customers value good service quality even though the price offered is relatively high. Based on these findings, Clarice Beauty Clinic is advised to continue to improve service quality and consider competitive pricing to increase customer satisfaction. Keywords: Service Quality, Price, Beauty Clinic, Jombang
This study aims to analyze the effect of service quality and price on customer satisfaction at Clarice Beauty Clinic in Jombang City. The research method used is a quantitative method with a survey approach. Data were collected through questionnaires distributed to 100 randomly selected Clarice Beauty Clinic customers. The independent variables in this study are service quality and price, while the dependent variable is customer satisfaction. Data analysis was carried out using multiple linear regression. The results showed that service quality and price have a positive and significant influence on customer satisfaction. Service quality has a more dominant influence than price on customer satisfaction. This shows that customers value good service quality even though the price offered is relatively high. Based on these findings, Clarice Beauty Clinic is advised to continue to improve service quality and consider competitive pricing to increase customer satisfaction. Keywords: Service Quality, Price, Beauty Clinic, Jombang
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