ANALISIS PERUBAHAN PERILAKU KONSUMEN
DAN DAMPAK TERHADAP KEPUTUSAN
PEMBELIAN BELANJA ONLINE SELAMA BULAN
RAMADHAN
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Institusion
Universitas Darul ulum
Author
musyafa'ah, lailatul
Subject
H Social Sciences (General)
Datestamp
2024-10-03 03:13:11
Abstract :
ABSTRACT ANALYSIS OF CHANGES IN CONSUMER BEHAVIOR AND IMPACT ON ONLINE SHOPPING PURCASHING DECISION DURING THE MONTH OF RAMADHAN Lailatul Musyafa?ah Fakultas Ekonomi Universitas Darul ?Ulum Lailamusyafaah14@gmail.com Supervisor: 1. Ach. Muzajjad, SE., M.Si 2. Hasannudin Nursalim Putra, SE.MM This research aims to determine changes in consumer behavior and the impact on online purcashing decisions during the month of Ramadhan. The influence that I want to know is the influence of Shopee online purcashes during the month of Ramadhan. This research uses purposive sampling which explains that the number of the population is unknown so the sample calculation uses the Slovin formula with a sample size of 96 online ressponden, with a minimum of 1 Shopee online transaction. The test tool used is SPSS version 20. The test result show that consumer behavior has a positive value or has a significant influence on Shopee online purchasing decisions during the month of Ramadhan. Keywords: consumer behavior, purcashing decisions, e-commerce, mont of Ramadhan
ABSTRACT ANALYSIS OF CHANGES IN CONSUMER BEHAVIOR AND IMPACT ON ONLINE SHOPPING PURCASHING DECISION DURING THE MONTH OF RAMADHAN Lailatul Musyafa?ah Fakultas Ekonomi Universitas Darul ?Ulum Lailamusyafaah14@gmail.com Supervisor: 1. Ach. Muzajjad, SE., M.Si 2. Hasannudin Nursalim Putra, SE.MM This research aims to determine changes in consumer behavior and the impact on online purcashing decisions during the month of Ramadhan. The influence that I want to know is the influence of Shopee online purcashes during the month of Ramadhan. This research uses purposive sampling which explains that the number of the population is unknown so the sample calculation uses the Slovin formula with a sample size of 96 online ressponden, with a minimum of 1 Shopee online transaction. The test tool used is SPSS version 20. The test result show that consumer behavior has a positive value or has a significant influence on Shopee online purchasing decisions during the month of Ramadhan. Keywords: consumer behavior, purcashing decisions, e-commerce, mont of Ramadhan
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