PENGARUH HARGA, INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA IKM KERAJINAN LOGAM DI KECAMATAN CITEUREUP KABUPATEN BOGOR (Studi Pada CV. Wasilah Agung Prakarsa)
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Institusion

Universitas Djuanda

Author

Anggraini, Dinda

Subject

HB Economic Theory 

Datestamp

2022-04-28 07:30:07 

Abstract :
PENGARUH HARGA, INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA IKM KERAJINAN LOGAM DI KECAMATAN CITEUREUP KABUPATEN BOGOR (Studi Pada CV. Wasilah Agung Prakarsa) THE EFFECT OF PRICE, PRODUCT INNOVATION AND PRODUCT QUALITY ON PURCHASE DECISIONS ABSTRAK The purchase decision is an important thing that will affect the achievement of company goals. Price, product innovation and product quality are things that affect consumer purchasing decisions, so it is appropriate for companies to pay attention to this so that consumers are interested in making purchases so that company goals will be achieved. This study aims to determine the effect of price, product innovation, and product quality on purchasing decisions. The method used is multiple linear regression analysis. The sampling technique in this study is saturated sampling. The sample used is all consumers who are resellers totaling 100 people. The results showed that simultaneously and partially the variables of price, product innovation, and product quality had a positive and significant effect on purchasing decisions at CV. Wasilah Agung Prakarsa. Keywords: Price, Product Innovation, Product Quality, Purchase Decision 

File :
HALAMAN JUDUL.pdf
ABSTRAK.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
DAFTAR PUSTAKA.pdf