KEBERHASILAN USAHA MELALUI PENDEKATAN ORIENTASI
KEWIRAUSAHAAN DAN MOTIVASI USAHA PADA INDUSTRI
MIKRO KECIL MENENGAH (IMKM) MAKANAN RINGAN DI KOTA
SUKABUMI
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Institusion
Universitas Djuanda
Author
Febriana, Fiky
Subject
HB Economic Theory
Datestamp
2022-05-10 02:05:07
Abstract :
BUSINESS SUCCESS THROUGH ENTREPRENEURSHIP ORIENTANCE AND BUSINESS MOTIVATION APPROACH IN SMALL AND MEDIUM MICRO INDUSTRY SNACK IN SUKABUMI CITY ABSTRACK This study aims to determine and identify the influence of entrepreneurial orientation and business motivation, either simultaneously or partially on business success in the micro, small and medium-sized snack food industry in Sukabumi City. Questionnaire data were obtained from 100 business actors using purposive sampling technique. The questionnaire was tested with validity tests, reliability tests, and also classical assumptions. The results of these tests are valid, reliable to be used for regression data. The analytical method used in this research is descriptive and verification method. The results showed that the variables of entrepreneurial orientation and business motivation both simultaneously and partially had a positive and significant effect on business success in the micro, small and medium snack industry in Sukabumi City. The test results of the coefficient of determination (r2) 56.8% while the rest of the other factors that affect 43.2%. The relationship between entrepreneurial orientation, business motivation on business success is strong with a correlation coefficient of 0.754. Keywords: Business success, entrepreneurial orientation, business motivation.
BUSINESS SUCCESS THROUGH ENTREPRENEURSHIP ORIENTANCE AND BUSINESS MOTIVATION APPROACH IN SMALL AND MEDIUM MICRO INDUSTRY SNACK IN SUKABUMI CITY ABSTRACK This study aims to determine and identify the influence of entrepreneurial orientation and business motivation, either simultaneously or partially on business success in the micro, small and medium-sized snack food industry in Sukabumi City. Questionnaire data were obtained from 100 business actors using purposive sampling technique. The questionnaire was tested with validity tests, reliability tests, and also classical assumptions. The results of these tests are valid, reliable to be used for regression data. The analytical method used in this research is descriptive and verification method. The results showed that the variables of entrepreneurial orientation and business motivation both simultaneously and partially had a positive and significant effect on business success in the micro, small and medium snack industry in Sukabumi City. The test results of the coefficient of determination (r2) 56.8% while the rest of the other factors that affect 43.2%. The relationship between entrepreneurial orientation, business motivation on business success is strong with a correlation coefficient of 0.754. Keywords: Business success, entrepreneurial orientation, business motivation.
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