Pengaruh Produk Ramah Lingkungan (GREEN PRODUCT) Dan Garansi Terhadap Keputusan Pembelian Produk Tupperware Di Distributor PT. Bina Sukses Bersama Kediri
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Institusion
Universitas Kadiri
Author
Susanti, Jeni Wahyu
Subject
HD28 Management. Industrial Management
Datestamp
2022-01-26 04:25:47
Abstract :
This research was conducted to examine the effect of green products on purchasing decisions for Tupperware products. Data were collected in this study through a questionnaire method to 92 respondents. And the sample determination technique uses accidental sampling method, the data analysis method used is quantitative analysis method which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing through t test and F test and the coefficient of determination test (R2 test ). Data that has met the validity test, reliability test, classic assumption test, multiple linear regression test and hypothesis testing using SPSS path analysis to produce the following regression equation;Y = 10.095 + 0.124X1 + 0.557X2 + e. From the test, the results of the green product variable, guarantee and purchasing decisions simultaneously have a positive and significant effect on decisions and are significant to the test. , 09 (f count) and a significance value of 0.000. Partially green products are positive and have no significant effect on purchasing decisions with a tcount of 806 <1.989 and a significance of 423. While the guarantee is positive and has a significant effect on purchasing decisions with a value of t count 3.961> 1.989 and a significance of 0.000. Guarantee has a dominant influence on the decision to purchase Tupperware products at PT. Bina Sukses with Kediri. Because it has the greatest influence. Keywords: warranty, green product, and purchase decision.
This research was conducted to examine the effect of green products on purchasing decisions for Tupperware products. Data were collected in this study through a questionnaire method to 92 respondents. And the sample determination technique uses accidental sampling method, the data analysis method used is quantitative analysis method which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing through t test and F test and the coefficient of determination test (R2 test ). Data that has met the validity test, reliability test, classic assumption test, multiple linear regression test and hypothesis testing using SPSS path analysis to produce the following regression equation;Y = 10.095 + 0.124X1 + 0.557X2 + e. From the test, the results of the green product variable, guarantee and purchasing decisions simultaneously have a positive and significant effect on decisions and are significant to the test. , 09 (f count) and a significance value of 0.000. Partially green products are positive and have no significant effect on purchasing decisions with a tcount of 806 <1.989 and a significance of 423. While the guarantee is positive and has a significant effect on purchasing decisions with a value of t count 3.961> 1.989 and a significance of 0.000. Guarantee has a dominant influence on the decision to purchase Tupperware products at PT. Bina Sukses with Kediri. Because it has the greatest influence. Keywords: warranty, green product, and purchase decision.
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