Pengaruh Bauran Pemasaran Dan Citra Destinasi Terhadap Minat Kunjungan Ulang Wisatawan Pada Obyek Wisata Bukit Syurga Desa. Bareng Kec. Sawahan Kab. Nganjuk
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Institusion
Universitas Kadiri
Author
Hilmi, Adibul
Subject
HD28 Management. Industrial Management
Datestamp
2022-04-14 06:06:43
Abstract :
This study aims to test and analyze The Effect of Marketing Mix and Destination Image on Tourist Revisit Interests at Bukit Heaven tourism object, Bareng Village, Sawahan District, Nganjuk Regency. The data analysis technique used in this study uses a quantitative approach. The objectives that can be achieved are to find out and analyze that the variables of Marketing (X1), Destination Image (X2), on Revisit Interests (Y) at Bukit Heaven. The effect test method used is statistical analysis method consisting of multiple regression test, namely determination analysis, significant test consisting of T-test and F-test. Based on the results of the analysis and discussion, it can be concluded that (1) The results of the partial test (t test) of the Marketing variable have a significant effect on the interest in repeat visits. This shows that the t-count value is 1.004 while the t-table value is 0.031 and the significance value is 0.05, then H1 is accepted so that it can be concluded that the marketing variable has an effect on Tourist Revisit Interests at Bukit Heaven tourism object, Bareng Village, Sawahan District, Nganjuk Regency. (2) (t test) the Destination Image variable has a significant effect on the interest in repeat visits. This shows that the t-count value is 6.119 while the t-table value is 0.000 and the significance value is 0.05, then H2 is accepted so that it can be concluded that the destination image variable has an effect on Tourist Revisit Interests at Bukit Heaven tourism object, Bareng Village, Sawahan District, Nganjuk Regency. (3) Simultaneous test results (f test) can be concluded that the marketing variable (X1) has a significant effect on the interest of repeat visits. This is evidenced by the value of F-count = 26,468 > F-table = 3.98 with a significance value of 0.000 <0.05 then Ho is rejected and Ha is accepted, so it can be concluded that both marketing variables and destination image have an effect on Revisit Interest. Tourists at Bukit Heaven tourism object, Bareng Village, Sawahan Sub-district, Nganjuk Regency (4) The value of the coefficient of determination (R2) with an R Square result of 7.480 which means that the two independent variables, namely marketing and destination image, have a closeness percentage to the dependent variable of interest in repeat visits of 7, 48%. Keywords: Marketing Mix, Destination Image and Visiting Interests.
This study aims to test and analyze The Effect of Marketing Mix and Destination Image on Tourist Revisit Interests at Bukit Heaven tourism object, Bareng Village, Sawahan District, Nganjuk Regency. The data analysis technique used in this study uses a quantitative approach. The objectives that can be achieved are to find out and analyze that the variables of Marketing (X1), Destination Image (X2), on Revisit Interests (Y) at Bukit Heaven. The effect test method used is statistical analysis method consisting of multiple regression test, namely determination analysis, significant test consisting of T-test and F-test. Based on the results of the analysis and discussion, it can be concluded that (1) The results of the partial test (t test) of the Marketing variable have a significant effect on the interest in repeat visits. This shows that the t-count value is 1.004 while the t-table value is 0.031 and the significance value is 0.05, then H1 is accepted so that it can be concluded that the marketing variable has an effect on Tourist Revisit Interests at Bukit Heaven tourism object, Bareng Village, Sawahan District, Nganjuk Regency. (2) (t test) the Destination Image variable has a significant effect on the interest in repeat visits. This shows that the t-count value is 6.119 while the t-table value is 0.000 and the significance value is 0.05, then H2 is accepted so that it can be concluded that the destination image variable has an effect on Tourist Revisit Interests at Bukit Heaven tourism object, Bareng Village, Sawahan District, Nganjuk Regency. (3) Simultaneous test results (f test) can be concluded that the marketing variable (X1) has a significant effect on the interest of repeat visits. This is evidenced by the value of F-count = 26,468 > F-table = 3.98 with a significance value of 0.000 <0.05 then Ho is rejected and Ha is accepted, so it can be concluded that both marketing variables and destination image have an effect on Revisit Interest. Tourists at Bukit Heaven tourism object, Bareng Village, Sawahan Sub-district, Nganjuk Regency (4) The value of the coefficient of determination (R2) with an R Square result of 7.480 which means that the two independent variables, namely marketing and destination image, have a closeness percentage to the dependent variable of interest in repeat visits of 7, 48%. Keywords: Marketing Mix, Destination Image and Visiting Interests.
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