Strategi Pemasaran Hasil Usaha Tani Jagung Pada Lahan Sawah Tadah Hujan Di Desa Satak Kecamatan Puncu
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Institusion
Universitas Kadiri
Author
Rahmadi, Adam
Subject
HB Economic Theory
Datestamp
2023-05-06 02:48:49
Abstract :
This thesis aims to determine the marketing strategy of corn farming in rainfed rice fields in the village of Satak. This research uses descriptive qualitative research. Methods of data collection in this study using interviews, observation, documentation. The results of this study indicate that the marketing strategy of corn farming in rainfed rice fields in Satak Village is still not optimal because limited capital makes farmers sell more corn to middlemen with the slashing system. This system was chosen because of the existence of a people's credit institution or farmer's cooperative in Gapoktan, so farmers have no other choice to borrow from middlemen. Another problem with the distribution of corn requires assistance from marketing agencies. The middlemen's marketing system uses market benchmarks, the money from the harvest is not paid directly but must know the market price, the middlemen's market reach is very wide. Keywords: strategy, marketing, farming
This thesis aims to determine the marketing strategy of corn farming in rainfed rice fields in the village of Satak. This research uses descriptive qualitative research. Methods of data collection in this study using interviews, observation, documentation. The results of this study indicate that the marketing strategy of corn farming in rainfed rice fields in Satak Village is still not optimal because limited capital makes farmers sell more corn to middlemen with the slashing system. This system was chosen because of the existence of a people's credit institution or farmer's cooperative in Gapoktan, so farmers have no other choice to borrow from middlemen. Another problem with the distribution of corn requires assistance from marketing agencies. The middlemen's marketing system uses market benchmarks, the money from the harvest is not paid directly but must know the market price, the middlemen's market reach is very wide. Keywords: strategy, marketing, farming
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