Analisis Strategi Pengembangan Usaha Tahu Mesa Jaya di Kecamatan Bantar Gebang Kota Bekasi
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Institusion
Universitas Islam 45
Author
Syaputra, Olga
Subject
Manajemen Operasional
Datestamp
2022-09-26 07:19:14
Abstract :
Mesa Jaya tofu business is one of the tofu craftsmen in Bantar Gebang District, Bekasi City, this study aims to identify internal factors (strengths and weaknesses), and identify external factors (opportunities and threats) and formulate alternative business development strategies. The method used in this research is a case study with a qualitative descriptive approach, data analysis consists of qualitative and quantitative methods, for qualitative analysis using descriptive and observation methods to describe the process of business activities and determining alternative development strategies, while for quantitative analysis using tools in the form of IFE Matrix, EFE Matrix and SWOT Matrix and QSPM Matrix. The results of this Mesa Jaya tofu business research that are in cell 1 automatically enter into quadrant 1 (growth and development strategy). This position will find a development strategy that can be applied by the company, the strategy that should be applied by the Mesa Jaya tofu business is grow and build or a strategy to grow and build. This strategy is in line with the SO strategy, namely expanding marketing reach inside and outside the Bantar Gebang sub-district, the WO strategy increasing innovation by utilizing the large number of tofu fans, and the WT strategy improving business management so that it can compete well. Keywords: business strategy, tofu industry
Mesa Jaya tofu business is one of the tofu craftsmen in Bantar Gebang District, Bekasi City, this study aims to identify internal factors (strengths and weaknesses), and identify external factors (opportunities and threats) and formulate alternative business development strategies. The method used in this research is a case study with a qualitative descriptive approach, data analysis consists of qualitative and quantitative methods, for qualitative analysis using descriptive and observation methods to describe the process of business activities and determining alternative development strategies, while for quantitative analysis using tools in the form of IFE Matrix, EFE Matrix and SWOT Matrix and QSPM Matrix. The results of this Mesa Jaya tofu business research that are in cell 1 automatically enter into quadrant 1 (growth and development strategy). This position will find a development strategy that can be applied by the company, the strategy that should be applied by the Mesa Jaya tofu business is grow and build or a strategy to grow and build. This strategy is in line with the SO strategy, namely expanding marketing reach inside and outside the Bantar Gebang sub-district, the WO strategy increasing innovation by utilizing the large number of tofu fans, and the WT strategy improving business management so that it can compete well. Keywords: business strategy, tofu industry
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