Pengaruh Kemudahan Penggunaan dan Kualitas Informasi Terhadap Keputusan Pembelian (Studi pada Konsumen Transportasi Online Gojek Bekasi)
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Institusion
Universitas Islam 45
Author
Adhysta, Rivanda Yuka
Subject
Manajemen Pemasaran
Datestamp
2022-10-28 09:14:39
Abstract :
Based on the partially processed questionnaire answers, the results of the ease of use variable have a significant positive effect on purchasing decisions. This is evidenced by the t-test value for the ease of use variable of 3.140 with a significant number of 0.002 or less than 0.05, then H0 is rejected. Ha is accepted, meaning that there is a positive and significant influence between ease of use on purchasing decisions. The information quality variable has a significant positive effect on purchasing decisions. . This is evidenced by the t-test value of the information quality variable of 3.066 with a significant number of 0.003 or less than 0.05, then H0 is rejected. Ha is accepted, meaning that there is a positive and significant influence between the quality of information on purchasing decisions.
Based on the partially processed questionnaire answers, the results of the ease of use variable have a significant positive effect on purchasing decisions. This is evidenced by the t-test value for the ease of use variable of 3.140 with a significant number of 0.002 or less than 0.05, then H0 is rejected. Ha is accepted, meaning that there is a positive and significant influence between ease of use on purchasing decisions. The information quality variable has a significant positive effect on purchasing decisions. . This is evidenced by the t-test value of the information quality variable of 3.066 with a significant number of 0.003 or less than 0.05, then H0 is rejected. Ha is accepted, meaning that there is a positive and significant influence between the quality of information on purchasing decisions.
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