ANALISIS STRATEGI PEMASARAN PRODUK BANK TABUNGAN NEGARA BATARA iB DI MASA PANDEMI COVID-19
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Institusion
Universitas Islam 45
Author
Yusuf, Junaedi
Subject
Bank Syariah
Datestamp
2022-08-30 07:51:33
Abstract :
Junaedi Yusuf 41182933150026. Analysis of Marketing Strategy for Batara iB During The Covid-19 Pandemic State Savings Bank Products at Bank BTN Syariah KC Bekasi. Islamic Banking "45" Bekasi Islamic University. 2022 M/1443 H. This study focuses on the analysis of the marketing strategy of the Batara iB During The Covid-19 Pandemic State Savings Bank product, a case study at Bank BTN Syariah KC Bekasi. The research method used in this study is field research or field research in which the author examines directly in the field to collect the data he wants to find. This research is taken from data that has been taken through a direct approach to the relevant resource persons. This research is a qualitative descriptive analysis. The results of this study are the analysis of the marketing strategy of BTN Batara iB products at Bank BTN Syariah KC Bekasi obtained during field observations by using the (Cross Selling), (Open Table), (Dor To Dor), (Personal Selling) methods. And with a marketing mix approach, namely product, price, place and promotion as a measuring tool for marketing strategy analysis. The marketing strategy for BTN Batara iB products during the pandemic is only through online marketing, namely by using social media such as websites, Instagram, Facebook, YouTube. Keywords: Marketing Strategy Analysis, Islamic Bank, Marketing Mix
Junaedi Yusuf 41182933150026. Analysis of Marketing Strategy for Batara iB During The Covid-19 Pandemic State Savings Bank Products at Bank BTN Syariah KC Bekasi. Islamic Banking "45" Bekasi Islamic University. 2022 M/1443 H. This study focuses on the analysis of the marketing strategy of the Batara iB During The Covid-19 Pandemic State Savings Bank product, a case study at Bank BTN Syariah KC Bekasi. The research method used in this study is field research or field research in which the author examines directly in the field to collect the data he wants to find. This research is taken from data that has been taken through a direct approach to the relevant resource persons. This research is a qualitative descriptive analysis. The results of this study are the analysis of the marketing strategy of BTN Batara iB products at Bank BTN Syariah KC Bekasi obtained during field observations by using the (Cross Selling), (Open Table), (Dor To Dor), (Personal Selling) methods. And with a marketing mix approach, namely product, price, place and promotion as a measuring tool for marketing strategy analysis. The marketing strategy for BTN Batara iB products during the pandemic is only through online marketing, namely by using social media such as websites, Instagram, Facebook, YouTube. Keywords: Marketing Strategy Analysis, Islamic Bank, Marketing Mix
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