PERANCANGAN ULANG BRAND IDENTITY ITSALAD PRAYA SEBAGAI UPAYA MENINGKATKAN BRAND AWARENESS
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Institusion
STMIK Bumi Gora
Author
ARISANDI, RISKI
Subject
NE Print media
Datestamp
2021-08-31 08:45:50
Abstract :
Itsalad praya is a growing culinary business and stands in the praya area, central Lombok which provides healthy salad products that can increase body immunity, itsalad has been established since June 2020, over time many businesses provide the same products that are considered competitors of itsalad praya, this is what requires itsalad praya to continue to innovate so that it is not inferior to competitor products. The purpose of this design is to design a brand identity that represents the visual and physical media embodiment of the identity of itsalad praya in the form of a logo and its application in several forms of application system equipped with a guide for its use (graphics). manual standard) In this study, the author uses qualitative methods, qualitative methods are research methods that are more focused on the situation or phenomena under study. In designing the author's work using the design thinking method, Design thinking is a method with a solution-based approach or solving problems with 5 stages, namely empathize, define, ideate, prototype and test, which results in itsalad praya brand identity. Until the test stage, this research produces a logo and identity system along with guidelines for its use and application to several forms of promotional media and merchandise in the form of stickers, pins, business cards, and xbanners. Based on the results of the logo design and identity system, it can be concluded that the design prioritizes visual elements where each element has a meaning and philosophy related to this business. In addition, in this design the author makes a GSM (Graphic Standard Manual) which serves as a guide for the application of the logo in each media.
Itsalad praya is a growing culinary business and stands in the praya area, central Lombok which provides healthy salad products that can increase body immunity, itsalad has been established since June 2020, over time many businesses provide the same products that are considered competitors of itsalad praya, this is what requires itsalad praya to continue to innovate so that it is not inferior to competitor products. The purpose of this design is to design a brand identity that represents the visual and physical media embodiment of the identity of itsalad praya in the form of a logo and its application in several forms of application system equipped with a guide for its use (graphics). manual standard) In this study, the author uses qualitative methods, qualitative methods are research methods that are more focused on the situation or phenomena under study. In designing the author's work using the design thinking method, Design thinking is a method with a solution-based approach or solving problems with 5 stages, namely empathize, define, ideate, prototype and test, which results in itsalad praya brand identity. Until the test stage, this research produces a logo and identity system along with guidelines for its use and application to several forms of promotional media and merchandise in the form of stickers, pins, business cards, and xbanners. Based on the results of the logo design and identity system, it can be concluded that the design prioritizes visual elements where each element has a meaning and philosophy related to this business. In addition, in this design the author makes a GSM (Graphic Standard Manual) which serves as a guide for the application of the logo in each media.
File :
BAB I muhammad rizki arisandi 1509530023.pdf
BAB II muhammad rizki arisandi 1509530023.pdf
BAB III muhammada rizki arisandi 1509530023.pdf
BAB IV muhammad rizki arisandi 1509530023.pdf
BAB V muhammad rizki arisandi 1509530023.pdf
1509530023-daftar pustaka.pdf
1509530023-skripsi-muhammad rizki arisandi.pdf
jurnal 1509530023-muhammad rizki arisandi.pdf
1509530023 COVER RISKYARISANDYYYYY.pdf
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