ANALISIS PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA JASA OJEK ONLINE GRAB KOTA KEDIRI
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Institusion

Universitas Nusantara PGRI Kediri

Author

Marlina, Nana
WINARKO, SIGIT PUJI
LINAWATI, LINAWATI

Subject

560 Economics 

Datestamp

2023-10-23 03:41:38 

Abstract :
This study has the objective of how the influence of price, promotion, and service quality on Grab customer satisfaction in Kediri City. In taking this sample using the techniquepurposive sampling by using a causal quantitative approach and calculations based on the Slovin formula so that a sample of 100 respondents was taken. This study makes use ofGoogle form which has been tested for its validity and reliability to distribute questionnaires for data collection. Data analysis technique usedSPSS version 23 in researchfor the hypothesis and the coefficient of determination. The results obtained prove that price, promotion and service quality all have a significant positive influence on customer satisfactionGrab in the Kediri City area. It is hoped that with this research, it will make customers feel satisfied in using it and the company can also improve its competitiveness much better 

File :
RAMA_62201_19102010099.pdf
RAMA_62201_19102010099_SIMILARITY (1).pdf
RAMA_62201_19102010099_0716057101_0708048501_01_front_ref.pdf
RAMA_62201_19102010099_0716057101_0708048501_02.pdf
RAMA_62201_19102010099_0716057101_0708048501_03.pdf
RAMA_62201_19102010099_0716057101_0708048501_04.pdf
RAMA_62201_19102010099_0716057101_0708048501_05.pdf
RAMA_62201_19102010099_0716057101_0708048501_06_ref.pdf
RAMA_62201_19102010099_0716057101_0708048501_07_lamp.pdf