ANALISIS FAKTOR-FAKTOR DALAM MENINGKATKAN DAYA SAING INDUSTRI KECIL DAN MENENGAH TENUN ADAT KAIN SONGKET DI KABUPATEN OGAN ILIR
Total View This Week0

Institusion

Universitas Sriwijaya

Author

EFFENDI, YUDHA AGIL PRASETYA
Apriani, Deassy

Subject

HA154-4737 Statistical data 

Datestamp

2023-05-16 02:23:06 

Abstract :
Small and medium industries are the foundation for expanding employment and employment to improve the economy. Of course, the increase or development of the number of small and medium industries will continue to increase if the products produced can survive market competition both locally and outside the region. One of the small and medium industries is the traditional weaving craft industry and songket. This study analyzes factors in increasing the competitiveness of small and medium industries of songket cloth weaving in Ogan Ilir Regency. Data taken directly from 50 samples of the songket fabric custom weaving industry were analyzed using multiple linear regression. The results of this study show that simultaneously, the availability of capital, labor, productivity, product differentiation and marketing distribution have a significant effect on competitiveness. While partially, the availability of capital, labor, productivity, product differentiation has a significant effect on competitiveness, except for insignificant marketing distribution. 

File :
RAMA_60201_01021181823164.pdf
RAMA_60201_01021181823164_TURNITIN.pdf
RAMA_60201_01021181823164_0009049108_01_front_ref.pdf
RAMA_60201_01021181823164_0009049108_02.pdf
RAMA_60201_01021181823164_0009049108_03.pdf
RAMA_60201_01021181823164_0009049108_04.pdf
RAMA_60201_01021181823164_0009049108_05.pdf
RAMA_60201_01021181823164_0009049108_06_ref.pdf
RAMA_60201_01021181823164_0009049108_07_lamp.pdf