PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT MENGGUNAKAN DOMPET DIGITAL DANA (STUDI KASUS PADA GENERASI Z DI KOTA PALEMBANG)
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Institusion

Universitas Sriwijaya

Author

RAHMAWATI, MELIZA
Rosa, Aslamia

Subject

HF1-6182 Commerce 

Datestamp

2023-05-16 02:38:06 

Abstract :
This Research aims to analyze the effect of perceived usefulness and perceived ease of use toward intention to use on e-wallet DANA in Generation Z of Palembang City. The sampling technique that used in this research is non-probability sampling with a purposive sampling method. Type of this research is descriptive quantitative. The Population of this research is E-wallet DANA users which belong to Generation Z category. The data was collected through questionnaire which validity and reliability were already verified and distributed to 100 respondents. The analysis tools in this research are simultaneous test (F test), Partial test (t test) and multiple linear regression analysis. The result of F test shows that the TAM?s variables simultaneously affect the Intention to use on user. 

File :
RAMA_61201_01011381924181.pdf
RAMA_61201_01011381924181_TURNITIN.pdf
RAMA_61201_01011381924181_ 0029057208_01_front_ref.pdf
RAMA_61201_01011381924181_ 0029057208_02.pdf
RAMA_61201_01011381924181_ 0029057208_03.pdf
RAMA_61201_01011381924181_ 0029057208_04.pdf
RAMA_61201_01011381924181_ 0029057208_05.pdf
RAMA_61201_01011381924181_ 0029057208_06_ref.pdf
RAMA_61201_01011381924181_ 0029057208_07_lamp.pdf