PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI KOTA TANGERANG SELATAN
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Institusion

Universitas Sriwijaya

Author

SABATHINI, GRACIELLA
Nofiawaty, Nofiawaty
Putri, Yulia Hamdaini

Subject

HF5546-5548.6 Office management 

Datestamp

2023-05-17 03:35:37 

Abstract :
This research aims to determine the effect of social media marketing on purchasing decisions at Somethinc in SOuth Tangerang City. This research is a quantitative research with survey method. The data used in this research are primary data and secondary data. The sampling technique used was a non-probability technique. Data was collected through a questionnaire distributed online using Google Forms to 100 respondents. This study used decriptive analysis techniques, simultaneous tests (F test), partial tests (T test), and multipale linear regression analysis. The results showed that social media marketing has a significant effevt on purchasing decisions. Content creation, connecting, and community building partially has effect and content sharing partially has no effect on purchasing decisions at Somethinc in South Tangerang City. 

File :
RAMA_61201_01011181823007.pdf
RAMA_61201_01011181823007_TURNITIN.pdf
RAMA_61201_01011181823007_0008116904_0004078503_01_front_ref.pdf
RAMA_61201_01011181823007_0008116904_0004078503_02.pdf
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RAMA_61201_01011181823007_0008116904_0004078503_04.pdf
RAMA_61201_01011181823007_0008116904_0004078503_05.pdf
RAMA_61201_01011181823007_0008116904_0004078503_06_ref.pdf
RAMA_61201_01011181823007_0008116904_0004078503_07_lamp.pdf