PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS WEBSITE PADA PT. KEJORA INTI MAS
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Institusion
Universitas Sriwijaya
Author
ARDELLA, CINDY
Ibrahim, Ali
Ibrahim, Ali
Subject
T1-995 Technology (General)
Datestamp
2023-05-26 02:30:13
Abstract :
PT. Kejora Inti Mas is a company that distributes construction materials. The company carries out conventional business processes, which cause limited interaction between the company and its customers and a limited target market. Therefore, companies need a website that implements a customer relationship management (CRM) strategy in an effort to build good relationships with customers, expand target markets, and increase competitiveness. Implementation of the CRM strategy at PT. Kejora Inti Mas includes implementing Search Engine Optimization (SEO), testimonials, rewards, subscribers, live chat, recommending products, direct integration with WhatsApp chats, email order statuses, and determining shipping costs. System development is carried out using the Rapid Application Development (RAD) method, which has three stages: requirements planning, system design, and implementation.
PT. Kejora Inti Mas is a company that distributes construction materials. The company carries out conventional business processes, which cause limited interaction between the company and its customers and a limited target market. Therefore, companies need a website that implements a customer relationship management (CRM) strategy in an effort to build good relationships with customers, expand target markets, and increase competitiveness. Implementation of the CRM strategy at PT. Kejora Inti Mas includes implementing Search Engine Optimization (SEO), testimonials, rewards, subscribers, live chat, recommending products, direct integration with WhatsApp chats, email order statuses, and determining shipping costs. System development is carried out using the Rapid Application Development (RAD) method, which has three stages: requirements planning, system design, and implementation.
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RAMA_57201_09031381924136.pdf
RAMA_57201_09031381924136_TURNITIN.pdf
RAMA_57201_09031381924136_0021078402_01_front_ref.pdf
RAMA_57201_09031381924136_0021078402_02.pdf
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RAMA_57201_09031381924136_0021078402_04.pdf
RAMA_57201_09031381924136_0021078402_05.pdf
RAMA_57201_09031381924136_0021078402_06_ref.pdf
RAMA_57201_09031381924136_0021078402_07_lamp.pdf
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