PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP MINAT BELI TIKET BIOSKOP SECARA ONLINE
Total View This Week0

Institusion

Universitas Sriwijaya

Author

FADHILAH, WAHIDAH
Nofiawaty Nofiawaty (LECTURER ID : 0008116904)
Welly Nailis (LECTURER ID : 0010077404)

Subject

HF1-6182 Commerce 

Datestamp

2019-10-11 05:05:13 

Abstract :
The research aims to analyze the effect of perceived usefulness and perceived ease of use toward purchase intention on online cinema ticket. The research method used a quantitative method that has a causal-comparative design. The data has used in this research are primary data and secondary data. Non-probability sampling was used as sampling method with the total sample of 100 respondents. Data was collected through questionnaire which validity and reliability verified. The analysis tool in this study are simultaneous test (F test), partial test (t test), and multiple linear regression analysis. Results have show that: (1) Perceived usefulness and perceived ease to use simultaneously had positive effect on purchase intention; (2) Perceived usefulness partially had positive effect on purchase intention; (3) Perceived ease of use partially had positive effect on purchase intention; (4) The dominant variable influencing was perceived ease of use. 

File :
RAMA_61201_01011381621229.pdf
RAMA_61201_01011381621229_TURNITIN.pdf
RAMA_61201_01011381621229_0008116904_0010077404_01_front_ref.pdf
RAMA_61201_01011381621229_0008116904_0010077404_02.pdf
RAMA_61201_01011381621229_0008116904_0010077404_03.pdf
RAMA_61201_01011381621229_0008116904_0010077404_04.pdf
RAMA_61201_01011381621229_0008116904_0010077404_04.pdf
RAMA_61201_01011381621229_0008116904_0010077404_05.pdf
RAMA_61201_01011381621229_0008116904_0010077404_06_ref.pdf
RAMA_61201_01011381621229_0008116904_0010077404_07_lamp.pdf