STRATEGI HUMAS PT PUPUK SRIWIDJAJA DALAM UPAYA MENANGANI BERITA NEGATIF DI MEDIA CETAK
(STUDI DESKRIPTIF KUALITATIF PADA DEPARTEMEN HUMAS PT PUPUK SRIWIDJAJA PALEMBANG TAHUN 2017)
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Institusion
Universitas Sriwijaya
Author
MAHARANI ANADYA PUTRI (STUDENT ID : 07031381419075)
Ardiyan Saptawan (LECTURER ID : 0017116502)
Fajarica, Desiyana
Ardiyan Saptawan (LECTURER ID : 0017116502)
Fajarica, Desiyana
Subject
QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers).
Datestamp
2019-10-11 07:32:27
Abstract :
This thesis entitled Public Relations Strategy PT Pupuk Sriwidjaja in Efforts to Handle Negative News in Print Media. This study aims to find out the Public Relations Strategy of PT Pupuk Sriwidjaja in Efforts to Handle Negative News in Print Media. This research type of thesis is qualitative research. The results showed that Public Relations Strategy PT Pupuk Sriwidjaja in Efforts to Handle Negative News in Print Media do formative research by analyzing news content and coordinate with related work units. In the strategy setting stage, the goal is to maintain a reputation. At the tactical stage, the source of funds used from public relations funds and answer negative news with a time interval of Jx24 hours. At the evaluation research stage is done by observing the communication output to see the suitability of action with the plan against the budget issued. Observations are also made on the purpose of establishing understanding and acceptance by means of monitoring in print media. The recommendation of the results of this study suggests that preferably within the public relations strategy not only maintains a reputation but also enhances the company's reputation.
This thesis entitled Public Relations Strategy PT Pupuk Sriwidjaja in Efforts to Handle Negative News in Print Media. This study aims to find out the Public Relations Strategy of PT Pupuk Sriwidjaja in Efforts to Handle Negative News in Print Media. This research type of thesis is qualitative research. The results showed that Public Relations Strategy PT Pupuk Sriwidjaja in Efforts to Handle Negative News in Print Media do formative research by analyzing news content and coordinate with related work units. In the strategy setting stage, the goal is to maintain a reputation. At the tactical stage, the source of funds used from public relations funds and answer negative news with a time interval of Jx24 hours. At the evaluation research stage is done by observing the communication output to see the suitability of action with the plan against the budget issued. Observations are also made on the purpose of establishing understanding and acceptance by means of monitoring in print media. The recommendation of the results of this study suggests that preferably within the public relations strategy not only maintains a reputation but also enhances the company's reputation.
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RAMA_70201_07031381419075_0017116502_02.pdf
RAMA_70201_07031381419075_0017116502_03.pdf
RAMA_70201_07031381419075_0017116502_04.pdf
RAMA_70201_07031381419075_0017116502_05.pdf
RAMA_70201_07031381419075_0017116502_06.pdf
RAMA_70201_07031381419075_0017116502_07_ref.pdf
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