PENGEMBANGAN MEDIA VIDEO MOTION GRAPHIC DALAM PROMOSI WISATA EMBUNG PURI IDAMAN DI DESA PURWOSARI KABUPATEN OKU TIMUR
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Institusion
Universitas Sriwijaya
Author
RISKA, SHERLY NUR
Husin, Azizah
Husin, Azizah
Subject
L7-991 Education (General)
Datestamp
2024-05-21 02:18:11
Abstract :
This study aims to analyze and develop valid and practical video media as a promotional tool for the Puri Idaman reservoir tourism in the village of Purwosari, East Oku Regency. This research is a development study using the Borg and Gall research model. Data collection techniques used were observation and questionnaires. The practicality and validity of the media were assessed by three expert validators: language expert validation, media expert validation, andcontent expert validation. The data analysis technique used Likert scale and Guttman scale. The implementation of the promotional video media was carried out in two stages: one-to-one trial conducted by 3 respondents consisting of reservoir managers, while the small group trial was conducted with 7 respondents consisting of youth organization members to assess the practicality of the promotional video media. The results of this study are tourism promotional video media with a levelof validity for media experts obtaining a total score of 35 with a percentage of 87.5% in the practical category. Furthermore, language experts obtained a totalscoreof 34 with a percentage of 97% in the very practical category, and content expertsobtained a total score of 32 with a percentage of 100% in the very practical category. The animation video learning media application for toilet training has a practicality level of 93.5% in the very practical category. Meanwhile, the feasibility score in the one-to-one stage was 97.5% in the very feasible category, and in the smallgroup stage was 86.42% in the very feasible category. Thus, the developed tourism promotional video media attracts the attention of prospective tourists, thus fostering interest in visiting the Embung Puri Idaman. Keywords: development, motion graphic video, tourism promotion
This study aims to analyze and develop valid and practical video media as a promotional tool for the Puri Idaman reservoir tourism in the village of Purwosari, East Oku Regency. This research is a development study using the Borg and Gall research model. Data collection techniques used were observation and questionnaires. The practicality and validity of the media were assessed by three expert validators: language expert validation, media expert validation, andcontent expert validation. The data analysis technique used Likert scale and Guttman scale. The implementation of the promotional video media was carried out in two stages: one-to-one trial conducted by 3 respondents consisting of reservoir managers, while the small group trial was conducted with 7 respondents consisting of youth organization members to assess the practicality of the promotional video media. The results of this study are tourism promotional video media with a levelof validity for media experts obtaining a total score of 35 with a percentage of 87.5% in the practical category. Furthermore, language experts obtained a totalscoreof 34 with a percentage of 97% in the very practical category, and content expertsobtained a total score of 32 with a percentage of 100% in the very practical category. The animation video learning media application for toilet training has a practicality level of 93.5% in the very practical category. Meanwhile, the feasibility score in the one-to-one stage was 97.5% in the very feasible category, and in the smallgroup stage was 86.42% in the very feasible category. Thus, the developed tourism promotional video media attracts the attention of prospective tourists, thus fostering interest in visiting the Embung Puri Idaman. Keywords: development, motion graphic video, tourism promotion
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