ANALISIS FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN DI RITEL MODERN (STUDI PADA PENGUNJUNG ALFAMART DI KECAMATAN INDRALAYA)
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Institusion

Universitas Sriwijaya

Author

NURWANTI NURWANTI (STUDENT ID : 01101001077)
Zakaria Wahab (LECTURER ID : 0014075702)
Nofiawaty, Nofiawaty

Subject

HG4001-4285 Finance management. Business finance. Corporation finance 

Datestamp

2019-11-06 08:16:20 

Abstract :
Modern retail business is getting develop now, it influences the factors of consumers? attitudes in making decition of purchase. Cultural, sosial, personal and psychological become factors that influence the purchase decision. The refore, companies need to know how big the influence of cultural, social, personal and psychological for the company to meet the needs of consumers. The purpose of this study was to test whether is there the influence of cultural, social, personal, and psycological on purchasing decisions in the sub-district Alfamart Indralaya. This research was conducted with patience questionnaires to visitors in the district Alfamart Indralaya. Testing and processing using SPSS software and test instrument validity and reliability test. Research testing using T test dan F test. The results showed that partially cultural factor influencing purchasing decisions simultaneously and cultural factors, social, personal and psychological influence purchasing decisions. 

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