ANALISIS PENGARUH PROMOSI TERHADAP KEPUTUSAN KONSUMEN MEMBELI JASA INTERNET TELKOM SPEEDY PADA PT TELKOM INDONESIA Tbk. CABANG PALEMBANG
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Institusion

Universitas Sriwijaya

Author

SUBHAN JANUARDI (STUDENT ID : 01101001072)
Islahuddin Daud (LECTURER ID : 0024065302)
Welly Nailis (LECTURER ID : 0010077404)

Subject

HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods. 

Datestamp

2019-11-19 08:32:58 

Abstract :
The objectives of this research are knowing the influence of promotion to consumer?s decision in buying internet service provider Telkom Speedy and knowing dominant promotion strategy that influences consumer?s decision in buying internet service provider Telkom Speedy. The medthod was used in this research is proportional random sampling. Relatively, 120 respondents are taken as the sample. Analysis model was used in this research is quantitative analysis. Result of this research shows that according to the result of regression analysis to five variables (advertising, personal selling, direct marketing, sales promotion, and public relation and publicity), it is found that all of that five variables of promotion, all of them influence the consumer?s decision in buying internet service provider Telkom Speedy. Can be seen also that sales promotion is the dominant promotion that influences consumer?s decision in buying internet service provider Telkom Speedy. Telkom Speedy have to maintains and increases their sales promotion effort in order to attract more consumer to buy internet service of Telkom Speedy. 

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RAMA_61201_01101001072_0024065302_0010077404_06_ref.pdf
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