ANALISIS PENGARUH HARGA DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA WAROENG STEAK AND SHAKE CABANG JI. DIPONEGORO KOTA PALEMBANG
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Institusion

Universitas Sriwijaya

Author

MUHAMMAD FADHIL (STUDENT ID : 01111401049)
Nofiawaty Nofiawaty (LECTURER ID : 0008116904)
Welly Nailis (LECTURER ID : 0010077404)

Subject

HB221-236 Price 

Datestamp

2020-12-05 03:22:52 

Abstract :
This study aims to determine how much influence Price (XI) and variable ServiceQuality (X2) to the purchase decision variables on Waroeng Steak and Shake branch at Diponegoro street of Palembang city either partially or simultaneously and know the most dominant variable. The technique used in sampling is purposive sampling. The number of samples used in the study were 133 respondents. Variable measurement instrument is validity and reliability while the analysis technique used T test, F test and multiple regression analysis. From result of multiple regression analysis show that this research have positive effect to price variable (XI), service quality (X2) and purchasing decision (Y). 

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