ANALISIS PENGARUH HARGA DAN PELAYANAN TERHADAP KEPUTUSAN
PEMBELIAN PADA WAROENG STEAK AND SHAKE CABANG JI. DIPONEGORO
KOTA PALEMBANG Total View This Week0
MUHAMMAD FADHIL (STUDENT ID : 01111401049) Nofiawaty Nofiawaty (LECTURER ID : 0008116904) Welly Nailis (LECTURER ID : 0010077404)
This study aims to determine how much influence Price (XI) and variable ServiceQuality (X2) to the purchase decision variables on Waroeng Steak and Shake branch at Diponegoro street of Palembang city either partially or simultaneously and know the most dominant variable. The technique used in sampling is purposive sampling. The number of samples used in the study were 133 respondents. Variable measurement instrument is validity and reliability while the analysis technique used T test, F test and multiple regression analysis. From result
of multiple regression analysis show that this research have positive effect to price variable (XI), service quality (X2) and purchasing decision (Y).