PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI PRODUK ZOYA PALEMBANG
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Institusion

Universitas Sriwijaya

Author

ACHMAD FALIANSYA (STUDENT ID : 01011281520208)
Zakaria Wahab (LECTURER ID : 0014075702)
Akhmad Nazaruddin (LECTURER ID : 0013065702)

Subject

HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods. 

Datestamp

2019-11-28 07:15:24 

Abstract :
The objective of this study was to find out : whether or not there was a significant variable effect of Zoya?s product and price to consumer buyer decision in Palembang city. The data used in this study was primary data obtained in questionnaire from research?s respondent. The population in this study were all buyer of Zoya?s product in Palembang city. The sampling technique was used Non probability sampling with Convenience sampling way and obtained 100 respondent as sample in this study. The method of data analysis in this study was double linear regression, R2 test, classic test, F test and t test. As for the limitations of this study, are few total of sample, time limit, and only using three variables, those are product, price and consumer buyer decision. The results showed that product and price has a significant positive effect on consumer buyer decision to Zoya?s product in Palembang city. 

File :
RAMA_61201_01011281520208.pdf
RAMA_61201_01011281520208_TURNITIN.pdf
RAMA_61201_01011281520208_0014075702_0013065702_01_front_ref.pdf
RAMA_61201_01011281520208_0014075702_0013065702_02.pdf
RAMA_61201_01011281520208_0014075702_0013065702_03.pdf
RAMA_61201_01011281520208_0014075702_0013065702_04.pdf
RAMA_61201_01011281520208_0014075702_0013065702_05.pdf
RAMA_61201_01011281520208_0014075702_0013065702_06_ref.pdf
RAMA_61201_01011281520208_0014075702_0013065702_07_lamp.pdf