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PENGARUH PRODUK DAN HARGA TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI PRODUK ZOYA PALEMBANG
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Institusion
Universitas Sriwijaya
Author
ACHMAD FALIANSYA (STUDENT ID : 01011281520208)
Zakaria Wahab (LECTURER ID : 0014075702)
Akhmad Nazaruddin (LECTURER ID : 0013065702)
Subject
HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods. 
Datestamp
2019-11-28 07:15:24 
Abstract :
The objective of this study was to find out : whether or not there was a significant variable effect of Zoya?s product and price to consumer buyer decision in Palembang city. The data used in this study was primary data obtained in questionnaire from research?s respondent. The population in this study were all buyer of Zoya?s product in Palembang city. The sampling technique was used Non probability sampling with Convenience sampling way and obtained 100 respondent as sample in this study. The method of data analysis in this study was double linear regression, R2 test, classic test, F test and t test. As for the limitations of this study, are few total of sample, time limit, and only using three variables, those are product, price and consumer buyer decision. The results showed that product and price has a significant positive effect on consumer buyer decision to Zoya?s product in Palembang city. 
Institution Info

Universitas Sriwijaya