PENGARUH GAYA HIDUP, HARGA DAN KUALITAS PRODUK TERHADAP PENGGUNAAN SMARTPHONE IPHONE DIKALANGAN MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG
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Institusion

Universitas Sriwijaya

Author

SEPTIARINI SEPTIARINI (STUDENT ID : 01011381720027)
Ahmad Widad (LECTURER ID : 0028125509)
Islahuddin Daud (LECTURER ID : 0024065302)

Subject

HF5001-6182 Business 

Datestamp

2019-11-28 07:04:13 

Abstract :
This research aim to analyze how much the influence of lifestyle, price, and quality of product to usage decisions both simultaneously and partially. The population in this study were all students of Sriwijaya University, Palembang Campus. The research were collected to 100 respondents. The data were analyzed by f test, t test and analysis of multiple linear regression. the result shows that simultaneously and partially lifestyle, price, and quality of product has a significant effect to usage decision iPhone among Sriwijaya University Palembang campus students. The quality of product variable has the greatest influence to usage decision with 0,680 coefficient score. KeyWords : Lifestyle, price and quality of product to usage decisions. 

File :
RAMA_61201_01011381720027_0028125509_0024065302_01_Front_Ref.pdf
RAMA_61201_01011381720027.pdf
RAMA_61201_01011381720027_0028125509_0024065302_02.pdf
RAMA_61201_01011381720027_0028125509_0024065302_03.pdf
RAMA_61201_01011381720027_0028125509_0024065302_04.pdf
RAMA_61201_01011381720027_0028125509_0024065302_05.pdf
RAMA_61201_01011381720027_0028125509_0024065302_06_ref.pdf
RAMA_61201_01011381720027_0028125509_0024065302_07_Lamp.pdf
RAMA_61201_01011381720027_TURNITIN SKRIPSI.pdf