KOMUNIKASI PEMASARAN “COFFEE WAY HITAM” MELALUI PENGGUNAAN MEDIA SOSIAL INSTAGRAM DI KOTA PALEMBANG
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Institusion

Universitas Sriwijaya

Author

M. ZAKI AZHARI (STUDENT ID : 07031381419136)
Andries Lionardo (LECTURER ID : 0001057901)
Febrimarani Malinda (LECTURER ID : 0011028603)

Subject

HE7631.B757 Telecomunication-Technological innovations, Broadbans communication systems, Internet industry 

Datestamp

2020-01-22 02:16:43 

Abstract :
This research discusses the marketing communication in use of social media instagram done by ?Coffee Way Hitam? Coffee Shop. In this study, researchers want to identify and describe the things that occur in marketing communication in using Instagram social media in the To Inform (inform) stage, To Persuade (To persuade), To Remind Consumers directly or Indirectly (remind). This study uses qualitative research methods with descriptive data types, while the data obtained in the study in the form of primary data, namely interviews and secondary data, namely observation and documentation. The results of this study indicate that the coffee shop "Coffee Way Hitam" has conducted marketing communications quite well marked by the first stage, namely To Inform has been done well by the coffee shop "Coffee Way Hitam", then the second stage is To Persuade "Coffee Way Hitam" coffee shop has done quite well, the last stage is To Remind Consumers directly or indirectly (reminded) has been done well by the coffee shop owner "Coffee Way Hitam" 

File :
RAMA_70201_07031381419136.pdf
RAMA_70201_07031381419136_ 0001057901_0011028603_01_FRONT_REF.pdf
RAMA_70201_07031381419136_ 0001057901_0011028603_02.pdf
RAMA_70201_07031381419136_ 0001057901_0011028603_03.pdf
RAMA_70201_07031381419136_ 0001057901_0011028603_04.pdf
RAMA_70201_07031381419136_ 0001057901_0011028603_05.pdf
RAMA_70201_07031381419136_ 0001057901_0011028603_06_REF.pdf
RAMA_70201_07031381419136_ 0001057901_0011028603_07_LAMP.pdf
RAMA_70201_07031381419136_TURNITIN.pdf