ANALISIS PENGARUH STRATEGI PROMOSI ONLINE TERHADAP KEUNTUNGAN DI INDUSTRI KERUPUK KEMPLANG DI KOTA PALEMBANG
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Institusion

Universitas Sriwijaya

Author

RIO RIZAL UTAMA (STUDENT ID : 01021181520204)
Bernadette Robiani (LECTURER ID : 0016026402)
Imelda Imelda (LECTURER ID : 0009037706)

Subject

HJ2005-2216 Income and expenditure. Budget 

Datestamp

2021-04-01 01:41:40 

Abstract :
This study aims to analyze the online-based promotion strategy of the benefits obtained by Kemplang cracker businesses in Palembang City. This study uses primary data obtained from 17 samples of Kemplang cracker producers in the city of Palembang using interview techniques. The analysis technique used is descriptive qualitative analysis and simple regression test. The results of this study indicate that of the 17 sample Kemplang cracker business actors in Palembang City, the relationship between the promotion strategy and the benefits obtained is not significant. 

File :
RAMA_60201_01021181520204.pdf
RAMA_60201_01021181520204_TURNITIN.pdf
RAMA_60201_ 01021181520204_0016026402_0009037706_01_front_ref.pdf
RAMA_60201_ 01021181520204_0016026402_0009037706_02.pdf
RAMA_60201_ 01021181520204_0016026402_0009037706_03.pdf
RAMA_60201_ 01021181520204_0016026402_0009037706_04.pdf
RAMA_60201_ 01021181520204_0016026402_0009037706_05.pdf
RAMA_60201_ 01021181520204_0016026402_0009037706_06_ref.pdf
RAMA_60201_ 01021181520204_0016026402_0009037706_07_lamp.pdf