PENGARUH VARIASI PRODUK DAN KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK SCARLETT WHITENING DI KOTA PALEMBANG
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Institusion

Universitas Sriwijaya

Author

PUTERI, FATIMAH EKA
Andriana, Isni
Yunita, Dessy

Subject

HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods. 

Datestamp

2023-05-04 01:54:55 

Abstract :
This study aims to determine the effect of of variation of products and advertising creativity on consumer purchase decisions for Scarlett Whitening products in Palembang City. The type of research used is quantitative descriptive research. Data collection methods in this study using a questionnaire, samples taken as many as 100 people using the purvosive salmpling method. The analysis technique used is multiple linear regression analysis. Based on the results of the study it can be concluded that variation of products and advertising crearivity has a significant effect on on consumer purchase decisions for Scarlett Whitening Products in Palembang City. 

File :
RAMA_61201_01011381823142.pdf
RAMA_61201_01011381823142_TURNITIN.pdf
RAMA_61201_01011381823142_0001097501_0030068104_01_front_ref.pdf
RAMA_61201_01011381823142_0001097501_0030068104_02.pdf
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RAMA_61201_01011381823142_0001097501_0030068104_05.pdf
RAMA_61201_01011381823142_0001097501_0030068104_06_ref.pdf
RAMA_61201_01011381823142_0001097501_0030068104_07_lamp.pdf