Institusion
Universitas Sriwijaya
Author
SAMIYAH, SAIDAH
Oktadini, Nabila Rizky
Subject
T58.4 Managerial control systems Information technology. Information systems (General)
Datestamp
2023-05-03 08:43:34
Abstract :
USER ACCEPTANCE LEVEL ANALYSIS OF GIWANG SUMSEL
APPLICATION USING UTAUT METHOD (UNIFIED THEORY OF
ACCEPTANCE AND USE OF TECHNOLOGY)
(CASE STUDY: Department of Culture and Tourism of South Sumatra
Province)
By
Saidah Samiyah
09031381924092
ABSTRACT
The Giwang application is a medium released by the Department of Culture
and Tourism of South Sumatra Province that serves as a provider of
information on tourist destinations and culinary experiences in the area.
However, based on user reviews, there are still many tourist destinations that
are not listed in this application and some people are not aware of its existence.
Therefore, the purpose of this study is to identify the factors that influence user
acceptance of the Giwang Sumsel application using the UTAUT (Unified
Theory of Acceptance and Use of Technology) method. The research data was
obtained from 100 samples using Partial Least Squares (PLS) as a data
analysis tool. Primary data was collected through questionnaires completed by
the respondents. The results of the study indicate that Behavioral Intention is
the most influential variable on Use Behavior, while the Experience variable
strengthens Facilitating Condition in influencing Use Behavior with the
smallest impact.
Keywords : UTAUT Model, Giwang Sumsel, E-Tourism.