Pengaruh Pengalaman Merek, Kepuasan Pelanggan, Dan Niat Beli Terhadap Cinta Merek Pada Merek Uniqlo Di Surabaya
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Institusion

Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya

Author

Nilasari, Erindi Ferdiana

Subject

658.8 - MANAGEMENT OF MARKETING 

Datestamp

2023-07-20 06:43:24 

Abstract :
The purpose of this study was to analyze the effect of brand experience, customer satisfaction, purchase intention on brand love among Uniqlo brand customers. This study uses a type of quantitative research using primary data whose results are obtained from the answers to the questionnaires given to respondents. Determination of the sample in this study using a purposive sampling technique with a total of 114 respondents. The analysis technique in this study uses SPSS. With the results of the study showing that brand experience has a positive and significant influence on brand love among Uniqlo brand customers. Customer satisfaction has a positive and significant influence on brand love among Uniqlo brand customers. Purchase intention has no significant effect on brand love for Uniqlo brand customers. 

File :
ARTIKEL ILMIAH.pdf
COVER.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
LAMPIRAN.pdf