Visual Branding as Communication Strategy Used by PT. RAPP Through Website
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Institusion
Politeknik Negeri Bengkalis
Author
Susi, Susi
Subject
531 Sastra (dan Bahasa) Inggris
Datestamp
2024-08-20 07:48:39
Abstract :
The aim of the research is to identify the visual brand elements used visual communication on the RAPP website. The author conducted descriptive-qualitative research in try to understand the data and material on this website. Data collection technique in this study was observation on a website. The object of this research is the RAPP website. The results of the study show that visual brand elements are used consistently and with great care to produce a distinctive brand identity. The colors and typography complement the company's brand values and personality, and the prominently. This website uses high quality images, giving a professional impression.
The aim of the research is to identify the visual brand elements used visual communication on the RAPP website. The author conducted descriptive-qualitative research in try to understand the data and material on this website. Data collection technique in this study was observation on a website. The object of this research is the RAPP website. The results of the study show that visual brand elements are used consistently and with great care to produce a distinctive brand identity. The colors and typography complement the company's brand values and personality, and the prominently. This website uses high quality images, giving a professional impression.
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