Pengaruh Kualitas Terhadap Minat Beli Produk Branded Sepatu/Tas Tiruan (Kw)
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Institusion

Politeknik Negeri Bengkalis

Author

Kartika, Wendi

Subject

594 Ilmu Administrasi (Niaga, Negara, Publik, Pembangunan, Dll) 

Datestamp

2021-08-29 23:38:54 

Abstract :
This study aims to determine and analyze effect of quality on the interest of buying of branded imitation shoes/bags product. This type of research is a type of associative research. Data were collected in the form of a questionnaire with a non-probability sampling method, namely purposive sampling technique. Samples were taken as many as 100 respondents, namely people who have bought artificial branded imitation shoes/bags product. The results of the descriptive analysis of the quality variable can be seen that the mean average score is 3.78 and is included in the High class category. While the results of the descriptive analysis of the Purchase Interest variable can be seen that the mean average score is 3.63 and is included in the High class category. From the results of the calculation of the significance test of the quality variable, it can be seen that t count 12.865> t table 1.984 with sig 0.000