PENGARUH BRAND POSITIONING, PERSEPSI KONSUMEN, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FLIMEAL
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Pamungkas, Fadillah
Subject
H Social Sciences (General)
Datestamp
2023-07-04 01:59:10
Abstract :
ABSTRACT This study aims to determine the effect of brand positioning, consumer perceptions, and product quality on purchasing decisions for filmeal products in the city of Tegal. Flimeal is a healthy drink rich in protein and low in fat present to invite people to a healthy lifestyle, and in the city of Tegal Ade Rai opened his fitness center and implemented the 6 pillars of the health transformation of the Tegal city government to invite the people of the city of Tegal to live a healthy life. The collected sample is 106 respondents and the data analysis method used is multiple linear analysis. The results of the T test (Partial) meet the criteria where the calculated and significant t values of each variable exceed the t table values. Thus, each of the independent variables (Brand Positioning, Consumer Perceptions, and Product Quality) has a positive and significant influence on the Purchase Decision of flimmeal products in the city of Tegal.
ABSTRACT This study aims to determine the effect of brand positioning, consumer perceptions, and product quality on purchasing decisions for filmeal products in the city of Tegal. Flimeal is a healthy drink rich in protein and low in fat present to invite people to a healthy lifestyle, and in the city of Tegal Ade Rai opened his fitness center and implemented the 6 pillars of the health transformation of the Tegal city government to invite the people of the city of Tegal to live a healthy life. The collected sample is 106 respondents and the data analysis method used is multiple linear analysis. The results of the T test (Partial) meet the criteria where the calculated and significant t values of each variable exceed the t table values. Thus, each of the independent variables (Brand Positioning, Consumer Perceptions, and Product Quality) has a positive and significant influence on the Purchase Decision of flimmeal products in the city of Tegal.
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