PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP MINAT BELI ULANG DI TOKOPEDIA DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
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Institusion

Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah

Author

Pratama, Aditya Akbar

Subject

H Social Sciences (General) 

Datestamp

2023-09-05 03:49:04 

Abstract :
This research aims to determine the influence of product quality and brand image on repurchase intention with customer satisfaction as an intervening variable. The sample for this study consists of 140 respondents who are Tokopedia users in Sukoharjo. IBM SPSS is used for data processing. The analysis methods employed include Data Quality Test, Classical Assumption Test, Model Test, and Hypothesis Test using Path Analysis and Sobel Test. The findings of this research indicate that product quality and brand image have a significant and positive influence on customer satisfaction, product quality does not have a influence on repurchase intention, brand image and customer satisfaction have a significant and positive influence on repurchase intention, customer satisfaction is capable of mediating the effects of product quality and brand image on repurchase intention. 

File :
Skripsi Bab 1-3_Aditya Akbar Pratama_12190878.pdf
Daftar Pustaka.pdf