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Pengaruh Online Hotel Review Pada Kesesuaian Antara Strategi Dan Sistem Pengendalian Manajemen
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Institusion
Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah
Author
Fitriana, Shafira Nur
Subject
HE Transportation and Communications 
Datestamp
2023-09-05 13:24:48 
Abstract :
This study aims to analyze the effect of online hotel reviews on the use of interactive management control systems and diagnostic management control systems for star hotels in Semarang City. The population in this study includes all star hotels in the city of Semarang with a research sample of 80 samples and using primary data. The results of this study indicate that the strategic fractional variable has an effect on the interactive management control system and the diagnostic management control system, but the online hotel review variable has no effect on the interactive management control system and the diagnostic management control system. 
Institution Info

Sekolah Tinggi Ilmu Ekonomi Bank Bpd Jawa Tengah