PENGARUH IKLAN TV, CELEBRITY ENDORSER DAN TAGLINE TERHADAP KESADARAN MEREK SAMPO PANTENE DI SURABAYA
Total View This Week0
Total View This Week0
Institusion
Universitas Bhayangkara Surabaya
Author
Rarasari, MELDHA PRATICHA
Subject
HRD Management
Datestamp
2019-10-30 04:45:21
Abstract :
The purpose of this research is to know how the effect of television commercial, celebrity endorser and tagline toward awareness of Pantene Shampoo in Surabaya. The Research method is use quantitative descriptive. The measurement of variable using kinds of Likert Scale through spread the questioner. The sample of the research among 90 respondents. The result of the research show that based on simultaneous and partial independent variable Television commercial, celebrity endorse and tagline, it has significant effect toward awareness of Pantene Shampoo in Surabaya.Variable that has dominant effect is celebrity endorser, because of that result the use of celebrity endorser should has high credibility, popularity and the power to make consumer interested in order to make the product can compete in this
The purpose of this research is to know how the effect of television commercial, celebrity endorser and tagline toward awareness of Pantene Shampoo in Surabaya. The Research method is use quantitative descriptive. The measurement of variable using kinds of Likert Scale through spread the questioner. The sample of the research among 90 respondents. The result of the research show that based on simultaneous and partial independent variable Television commercial, celebrity endorse and tagline, it has significant effect toward awareness of Pantene Shampoo in Surabaya.Variable that has dominant effect is celebrity endorser, because of that result the use of celebrity endorser should has high credibility, popularity and the power to make consumer interested in order to make the product can compete in this
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
