PERBEDAAN KONSEP DIRI DALAM KEPUTUSAN PEMBELIAN ONLINE FOOD DELIVERY PADA GENERASI Z DAN GENERASI Y
Total View This Week0

Institusion

Universitas Katolik Musi Charitas

Author

Cecily, Karen

Subject

Psychology 

Datestamp

2023-10-06 09:34:46 

Abstract :
this study aims to examine differences in self-concept in online food delivery purchasing decisions for gen z gen y. The hypotheses put forward in this study are: 1) There is no significant difference in self-concept in online food delivery purchasing decisions for gen z and gen y; 2) There are significant differences in self-concept in purchasing online food delivery decisions for gen z and gen y. The sample in this study is the age range of generation Z (1981-1996) and generation Y (1997-2012) totaling 60 people. The sampling technique used purposive sampling with the condition that it has an age range of generation z and generation y and has used online food delivery platforms. This study uses self-concept scale and purchase decision scale. Data analysis techniques using independent sample t-test. Analysis of the data obtained that the significance value of self-concept for gen z and gen y was 0.498 (p> 0.05), and the significance value for purchasing decisions for gen z and gen y was 0.057 (p> 0.05) which means there was no significant difference to self-concept in purchasing decisions online food delivery for gen z and gen y. Keywords: Online Food Delivery, Purchase Decision, Self Concept, Generation Z, Generation Y 

File :
PSI-2023-1943025-cover.pdf
PSI-2023-1943025-abstract.pdf
PSI-2023-1943025-complete.pdf
PSI-2023-1943025-summary_id.pdf
PSI-2023-1943025-tableofcontent.pdf
PSI-2023-1943025-chapter1.pdf
PSI-2023-1943025-chapter2.pdf
PSI-2023-1943025-chapter3.pdf
PSI-2023-1943025-chapter4.pdf
PSI-2023-1943025-conclusion.pdf
PSI-2023-1943025-reference.pdf
PSI-2023-1943025-attachment.pdf