Pengaruh Diferensiasi Produk dan Bukti Fisik terhadap Kepuasan Pelanggan Bean Spot di Kota Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

Situmorang, Aditya Dame Kristian

Subject

H Social Sciences (General) 

Datestamp

2024-04-15 07:44:04 

Abstract :
This research aims to see the influence of product differentiation and physical evidence which has a positive and significant influence on Bean Spot customer satisfaction in Palembang City. This research is quantitative research using primary and secondary data types. The population in this research is consumers who have consumed Bean Spot coffee with a frequency of visiting 2x. The sample in this study amounted to 107 respondents using the method purposive sampling. The analytical method used in this research is SPSS version 25 as the analysis tool. The research results obtained from this research show that product differentiation variables and physical evidence have a positive and significant influence on Bean Spot customer satisfaction in Palembang City. Keywords : Product Differentiation, Physical evidence and Customer satisfactions 

File :
EM-2024-2022123-cover.pdf
EM-2024-2022123-abstract.pdf
EM-2024-2022123-summary_id.pdf
EM-2024-2022123-complete.pdf
EM-2024-2022123-tableofcontent.pdf
EM-2024-2022123-chapter1.pdf
EM-2024-2022123-chapter2.pdf
EM-2024-2022123-chapter3.pdf
EM-2024-2022123-chapter4.pdf
EM-2024-2022123-chapter5.pdf
EM-2024-2022123-reference.pdf
EM-2024-2022123-attachment.pdf