PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA LAPO BATAK
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Institusion
Universitas Katolik Musi Charitas
Author
Tua, Besler
Subject
LB1501 Primary Education
Datestamp
2024-05-15 07:57:29
Abstract :
This research aims to determine the effect of service quality on satisfaction with Lapo Batak. The data used is primary data. The population in this study were people who had made purchases at Lapo Batak. The sampling technique used in this research was purposive sampling with a total of 100 respondents. Hypothesis testing was carried out using descriptive statistical analysis, data quality testing, classical assumption testing, and hypothesis testing by managing the data using the SPSS 21 application. The results of this research show that Lapo Batak service quality influences customer satisfaction.
This research aims to determine the effect of service quality on satisfaction with Lapo Batak. The data used is primary data. The population in this study were people who had made purchases at Lapo Batak. The sampling technique used in this research was purposive sampling with a total of 100 respondents. Hypothesis testing was carried out using descriptive statistical analysis, data quality testing, classical assumption testing, and hypothesis testing by managing the data using the SPSS 21 application. The results of this research show that Lapo Batak service quality influences customer satisfaction.
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