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Pengaruh Store Atmosphere Terhadap Proses Keputusan Pembelian Hompizz Delivery & Cafe
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Institusion
Universitas Katolik Musi Charitas
Author
Santi, Chyntia Rachma
Subject
H Social Sciences (General) 
Datestamp
2018-09-21 01:39:55 
Abstract :
This research aims to determine the effect of store atmosphere consisting of exterior, general interior, store layout, and interior display for purchase decisions process in Hompizz Delivery & Cafe Palembang. This research is taking 96 people to used for research. This research result indicates that exterior variables have a negative influence of consumer?s purchasing decisions. For general interior variables, and store layout variables have a positive influence of consumer?s purchasing decisions. While the variable of store layout has no effect of consumer?s purchasing decisions. 
Institution Info

Universitas Katolik Musi Charitas