ANALISIS PENGARUH FAKTOR-FAKTOR STORE ATMOSPHERE TERHADAP MINAT BELI PADA SOCIAL MARKETPLACE (SOMA) DI PALEMBANG
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Institusion

Universitas Katolik Musi Charitas

Author

., Anton

Subject

H Social Sciences (General) 

Datestamp

2023-04-26 03:30:12 

Abstract :
This paper aimed at identifying the effects of store atmosphere on the consumer purchase intention in Social marketplace (SOMA), Palembang. This research was survey. A sample of 100 consumers was taken who usually visited these social marketplace (SOMA) in Palembang. Data was collected through a well-structured questionnaire and analyzed through multiple regression analysis. Research findings indicate that store atmospheric variables such as cleanliness, scent, lighting, display/layout, temperature, and participants have insignificantimpact on the purchase intention of the consumers whereas music and color have significant impact on consumers? purchase intention. Keyword: Store atmosphere and purchase intention 

File :
EM-2018-132223-Cover.pdf
EM-2018-132223-Abstract.pdf
EM-2018-132223-Summary_id.pdf
EM-2018-132223-Complete.pdf
EM-2018-132223-Tabel Of Content.pdf
EM-2018-132223-Chapter 1.pdf
EM-2018-132223-Chapter 2.pdf
EM-2018-132223-Chapter 3.pdf
EM-2018-132223 Chapter 4.pdf
EM-2018-132223-Conclusion.pdf
EM-2018-132223-Reference.pdf
EM-2018-132223-Attachment.pdf