PENGARUH CELEBRITY ENDORSER TERHADAP MINAT BELI JAM TANGAN DANIEL WELLINGTON
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Institusion

Universitas Katolik Musi Charitas

Author

Anstonius, Yergie Puteri

Subject

H Social Sciences (General) 

Datestamp

2023-01-03 06:28:30 

Abstract :
This study aims to analyze the influence of celebrity endorser on consumer purchase intention to buying Daniel Wellington watches. The population in this study is social media: Instagram users who want to make purchase on Daniel Wellington watches. The sample of this research is 100 respondents with using the non-probability sampling method and researchers used a pretest step with 30 respondents. Data analysis techniques in this study are validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, f test, and coefficient of determination. The results of this study is indicate that there are positive influences and significant between attractive, trustworthiness, and expertise variables on consumer purchase intention to buying Daniel Wellington watches. Keywords : attractive, trustworthiness, expertise, consumer purchase intention. 

File :
EM-2019-1522078-Cover.pdf
EM-2019-1522078-Abstract.pdf
EM-2019-1522078-Complate.pdf
EM-2019-1522078-Summary_id.pdf
EM-2019-1522078-Table of Content.pdf
EM-2019-1522078-Chapter 1.pdf
EM-2019-1522078-Chapter 2.pdf
EM-2019-1522078-Chapter 3.pdf
EM-2019-1522078-Chapter 4.pdf
EM-2019-1522078-Conclusion.pdf
EM-2019-1522078-Reference.pdf
EM-2019-1522078-Attachment.pdf