SIKAP KEUANGAN, PREFERENSI RISIKO, SOCIAL MEDIA INFLUENCER, DAN MINAT INVESTASI GENERASI Z DI BURSA EFEK INDONESIA (STUDI PADA MASYARAKAT DI KOTA PALEMBANG)
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Institusion

Universitas Katolik Musi Charitas

Author

Natalia, Mely

Subject

HG Finance 

Datestamp

2023-03-16 07:31:41 

Abstract :
This study aims to determine the positive influence of financial attitudes, risk preferences, and social media influencers on investment interest in the Indonesia Stock Exchange for generation Z in Palembang. The data used is primary data. The population in this study is all members of Generation Z in Palembang City. The sample collection technique used was purposive sampling. Hypothesis testing is done by multiple regression analysis. The results of the study show that there is a positive influence of financial attitude, risk preferences, and social media influencers on investment interest in the Indonesia Stock Exchange for generation Z in Palembang. Keywords: Financial Attitude, Risk Preference, Social Media Influencer, Interest in Investment. 

File :
EM-2023-1922037-Cover.pdf
EM-2023-1922037-Abstract.pdf
EM-2023-1922037-complete.pdf
EM-2023-1922037-summary_id.pdf
EM-2023-1922037-Tableofcontent.pdf
EM-2023-1922037-Chapter 1.pdf
EM-2023-1922037-Chapter 2.pdf
EM-2023-1922037-Chapter 3.pdf
EM-2023-1922037-Chapter 4.pdf
EM-2023-1922037-Conclusion.pdf
EM-2023-1922037-Reference.pdf
EM-2023-1922037-Attachment.pdf