Pengaruh E-WOM, E-Service Quality dan Sales Promotion Terhadap Kepuasan Konsumen Lazada
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Institusion
Universitas Katolik Musi Charitas
Author
Tanarya, Kelvin
Subject
HB Economic Theory
Datestamp
2023-03-21 03:05:27
Abstract :
ABSTRACT This study aims to analyze and prove the effect of the Electronic-Word of Mouth, E-Service Quality and Sales Promotion on the Lazada Consumer Satisfaction. This research is a quantitative study using a survey method. The number of samples in the study is believed to be 100. The results of this study indicate that the Electronic- Word of Mouth variable and Sales Promotion has a positive and significant effect on the Lazada consumer satisfaction, then the E-Service Quality variable has a positive but not significant effect on the consumer satisfaction.
ABSTRACT This study aims to analyze and prove the effect of the Electronic-Word of Mouth, E-Service Quality and Sales Promotion on the Lazada Consumer Satisfaction. This research is a quantitative study using a survey method. The number of samples in the study is believed to be 100. The results of this study indicate that the Electronic- Word of Mouth variable and Sales Promotion has a positive and significant effect on the Lazada consumer satisfaction, then the E-Service Quality variable has a positive but not significant effect on the consumer satisfaction.
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EM-2023-1922101-Cover.pdf
EM-2023-1922101-Abstract.pdf
EM-2023-1922101-complete.pdf
EM-2023-1922101-summary_id.pdf
EM-2023-1922101-Tableofcontent.pdf
EM-2023-1922101-Chapter1.pdf
EM-2023-1922101-Chapter2.pdf
EM-2023-1922101-Chapter3.pdf
EM-2023-1922101-Chapter4.pdf
EM-2023-1922101-Conclusion.pdf
EM-2023-1922101-Reference.pdf
EM-2023-1922101-Attachmant.pdf
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