Pengaruh Kualitas Pelayanan, Kepercayaan Pelanggan, Harga, Citra Merek dan Nilai Pelanggan terhadap Kepuasan Pelanggan pada Galery Smartfren
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Institusion

Universitas Muhammadiyah Surakarta

Author

Ghaffar, Muhammad Afan
, Zulfa Irawati, SE.,M.Si

Subject

HB Economic Theory 

Datestamp

2019-11-22 03:27:09 

Abstract :
The research aims to investigate the Effect of Service Quality, Customer Trust, Price, Brand Image and Customer Value on Customer Satisfaction in the Smartfren Gallery. The object of this study is the Surakarta Smartfren Gallery. Samples taken in the study were 150 consumer respondents who had visited the Surakarta Smartfren Gallery. The analysis technique used is Purposive Sampling. Data collection using a questionnaire. The analytical method used is Multiple Linear Regression Analysis, Test Validity and Reliability, Classical Assumptions Test. Based on the results of the analysis found, it can be explained that Service Quality, Customer Trust, Price, Brand Image and Customer Value Have a Positive and Significant Impact on Customer Satisfaction. Service Quality Model, Customer Trust, Price, Brand Image and Customer Value Can Explain Customer Satisfaction of 17.3%. 

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NASKAH PUBLIKASI.pdf
1 HALAMAN DEPAN.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
DAFTAR PUSTAKA.pdf
LAMPIRAN.pdf
PERNYATAAN PUBLIKASI.pdf