Persepsi masyarakat tentang promosi objek wisata kampung warna warni kota Malang melalui media sosial facbeook
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Institusion
Universitas Merdeka Malang
Author
Busira, Grasela Adriyana
Subject
HE Transportation and Communications
Datestamp
2023-04-04 03:59:16
Abstract :
Tourism isanactivitythatdirectlytouchesandengagesthecommunity,thusbringinga varietyofbenefitstothelocalcommunityanditssurroundings.Eventourism issaidtohave extraordinary break-down energy, which is able to make local people experience metarmorphoseinvariousaspects.dynamicactivitiesthatinvolvemanypeopleandenliven variousbusinessfields,intheareaofglobalizationtoday,thetourism sectorwillbethemain driveroftheworldeconomyandbecomeaglobalizedindustry.Oneoftheprovincesin IndonesiathathastourismpotentialistheprovinceofEastJava.Wheretheprovinceholdsalot oftourism potentialandvaried,rangingfromculturaltourism,naturetourism,religioustourism, culinarytourism andindustrialtourism OneofthetouristattractionsinthecenterofMalangis thecolorfulvillageofJodipanwhichisanewtouristspot,namelyreshufflefrom slumsthat werealmostevictedbythecitygovernmentofMalang.Withthesetouristattractionsdirectlyor indirectlyhaveopenedjobsforthepeopleofJodipanvillage,bothfrom tradingwhetherfood, crafts.Thisstudyaimstodeterminehow perceptionsaboutthepromotionofcolorfulvillage tourismobjectsthroughsocialmedia/fecebook Themethodusedbyresearchersinthisthesisresearchisadescriptivequalitative approach,whereresearchisconductedbasedonnaturalconditionsinthefieldtoexplore informationwithouttryingtoinfluenceinformants.Throughaqualitativedescriptiveapproach, thedatageneratedisdescriptivedatanotintheform ofnumbers,butintheform ofwritten words,oralandconcepts. TheresultsofthisstudyindicatethatFacebooksocialmediahasaveryimportantrolein spreadingtourism informationorforpromotioninthetourismsector.Choosingtherightmedia willhaveabigimpactonapromotion.ThisisanopportunityforthecommunityaroundJodipan tourismtobemorecreativeindevelopingtourismandeconomicpotential.
Tourism isanactivitythatdirectlytouchesandengagesthecommunity,thusbringinga varietyofbenefitstothelocalcommunityanditssurroundings.Eventourism issaidtohave extraordinary break-down energy, which is able to make local people experience metarmorphoseinvariousaspects.dynamicactivitiesthatinvolvemanypeopleandenliven variousbusinessfields,intheareaofglobalizationtoday,thetourism sectorwillbethemain driveroftheworldeconomyandbecomeaglobalizedindustry.Oneoftheprovincesin IndonesiathathastourismpotentialistheprovinceofEastJava.Wheretheprovinceholdsalot oftourism potentialandvaried,rangingfromculturaltourism,naturetourism,religioustourism, culinarytourism andindustrialtourism OneofthetouristattractionsinthecenterofMalangis thecolorfulvillageofJodipanwhichisanewtouristspot,namelyreshufflefrom slumsthat werealmostevictedbythecitygovernmentofMalang.Withthesetouristattractionsdirectlyor indirectlyhaveopenedjobsforthepeopleofJodipanvillage,bothfrom tradingwhetherfood, crafts.Thisstudyaimstodeterminehow perceptionsaboutthepromotionofcolorfulvillage tourismobjectsthroughsocialmedia/fecebook Themethodusedbyresearchersinthisthesisresearchisadescriptivequalitative approach,whereresearchisconductedbasedonnaturalconditionsinthefieldtoexplore informationwithouttryingtoinfluenceinformants.Throughaqualitativedescriptiveapproach, thedatageneratedisdescriptivedatanotintheform ofnumbers,butintheform ofwritten words,oralandconcepts. TheresultsofthisstudyindicatethatFacebooksocialmediahasaveryimportantrolein spreadingtourism informationorforpromotioninthetourismsector.Choosingtherightmedia willhaveabigimpactonapromotion.ThisisanopportunityforthecommunityaroundJodipan tourismtobemorecreativeindevelopingtourismandeconomicpotential.
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