Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Febiastri Supraba, Khamid
Subject
P87 Communication. Mass Media
Datestamp
2011-04-29 04:24:27
Abstract :
This study aims to determine attitudes toward the news reader on Ciptakan
Kampung Aman in Jawa Pos Daily Newspaper that reviews how public attitudes
after reading the news and the security programs that can be utilized by the reader
in maintaining environmental safety.
The foundation of the theory is used, such as understanding the attitude,
the reader as the audience of mass media, newspapers as a medium of mass
communication, newspapers as social control, and the theory of SOR (Stimulus,
Organism, and Response)
The research method used is descriptive method, with one variable. The
population in this study is Jawa Pos readers aged 17-40 years, based in Surabaya,
Surabaya have ID cards, and live in areas that appeared in the news Ciptakan
Kampung Aman. The sampling technique using purposive sampling method with
criteria respondents Jawa Pos readers who have been aged 17-40 years, based in
Surabaya, Surabaya have ID cards, and live in areas that appeared in the news
Ciptakan Kampung Aman. The study involved 100 respondents.
From this study showed that attitudes about the news reader on the
Ciptakan Kampung Aman in Jawa Pos Daily Newspaper is positive. This is due to
high rates of crime and criminality that occurred in Surabaya, so that the public
demands to preserve the neighborhood and always vigilant