Abstract :
The background of this issue aims to determine how effective advertising message
Married at the age of adult, Future Shining on couples of childbearing age in Surabaya.
In this study, researchers used a method of Direct or Direct Determination Rating Rating
Method. The sampling used in this study is a questionnaire. The sample in this study were drawn
100 people Couple Eligible voters aged 20-45 years and residing in Surabaya. Respondents in
this study are scattered in five regions in Surabaya.
Results of processing data obtained through questionnaires spread it can be concluded
that the effectiveness Message Advertising Program Family Planning (KB) at Ve Magazine in
Surabaya is effective. Respondents felt the ads have been able to influence them to follow the
family planning program.